As a cause-driven nonprofit organization committed to strengthening the community we serve, the YMCA of Greater Grand Rapids regularly assesses the relevance, direction, and sustainability of our programs in response to community needs today and into the future. Strategic planning is the overarching driver of this assessment through the development of a shared vision to guide our objectives, decisions, actions, and resources. Developing this shared vision, participating in the planning process, and implementing the plan are the joint responsibilities of board members and staff.
Under the leadership of Board Member Dr. John Butzer, the Strategic Planning Committee began the current planning process in 2010 emulating the Baldrige planning model. The process involved a complete organizational assessment including an in-depth analysis of the Y’s past performance outcomes, competition, community survey, and internal/external environments. Key outcomes of this assessment revealed the Y’s core competencies, strategic advantages, and strategic challenges (noted below). Board and staff leadership then developed the annual association and branch strategic plans through the year 2014. These plans will guide our focus and the association toward a greater and more sustainable impact in advancing our cause.
YMCA’s Core Competencies
- Program development and execution
- Operational expertise
- Community outreach through innovative programs
YMCA’s Strategic Advantages and Challenges
- Membership retention and growth
- Long-term facility plan
- Program development and evaluation
- Innovative partnerships
- Community support
- $4,121,810 in financial assistance was provided for membership, programs, and child care.
- 177,000 people were served by the YMCA last year.
- 43,250 people are members of the YMCA.
- 9,727 teens are actively involved in teen leadership development, service-learning, and Teen Zone.
- 7,525 individuals are involved in child care and after school programs.
- 10,724 individuals are involved with YMCA Camp Mantiou-Lin
- 1,483 kids are enrolled in the summer Mid-City Adventure Club program.
- 6,325 volunteers donated 83,095 hours of service to YMCA programs.